WHAT: Snoop Dogg will celebrate his partnership with Cuca Fresca Cachaça in Fort Lauderdale with a meet & greet and cocktail sampling event for his fans. With a Cuca Fresca bottle purchase, attendees will get a once in a lifetime chance to party with Snoop as they sample signature Cuca Fresca cocktails, enjoying listening to classic Snoop hits and meet the Dogg himself.
Snoop Dogg first became enamored with Brazil while filming the video for his 2003 hit song “Beautiful,” with Pharrell Williams. While shooting in Rio de Janeiro, Snoop felt an immediate connection to the people and lifestyle of Brazil, falling in love with their signature cocktail, the Caipirinha. Snoop’s love of Brazil, combined with his keen business sensibility and ability to identify and forecast future trends, caused him to take notice when he was introduced to Cuca Fresca Cachaça. Produced from sugar cane like rum, but with a different distillation process that creates a unique taste, Cachaça was designated as its own spirits category in 2013 and is poised for explosive growth in the lead up to the 2016 Olympics in Brazil.
Earlier in 2015, Cuca Fresca kicked off their “Time to Drink Different” campaign by unveiling their first commercial spot featuring entertainment icon Snoop Dogg. Snoop Dogg, now shareholder and brand ambassador for Cuca Fresca LLC, is spearheading this initiative to encourage fans to venture to the smooth, rich, complex flavor of Cuca Fresca. “Cuca Fresca” is a common Brazilian expression that means to “have a chill vibe,” making the pairing between the rapper and brand a great fit. The video went viral and received 1 million views in the first day it was shared with his social Channels.
Cuca Fresca Managing Partner Phoenix Kelly-Rappa explains, “Snoop’s reputation for being on the cutting edge of cool combined with his dedicated fan base will help create world-wide brand awareness for Cuca Fresca.”
TIME: 6-8 pm
DATE: Tuesday, June 16
LOCATION: 67 Liquor
5479 N Federal Hwy
Fort Lauderdale, FL 33308
Cuca Fresca is the first and only line of premium, artisanally-made, organic cachaças and ready-to-serve cocktails. Founded in 2006 by a family with decades of cachaça-making experience, Cuca Fresca's exceptional spirits are leaders in the category and have won several of the industry's top honors, including a Double Gold Medal from the San Francisco World spirits competition.
Website: www.cucafrescaspirit.com
Suggested Retail Price: Cuca Fresca Prata: $19.99, Cuca Fresca Oro: $24.99, Cuca Caipirinha: $10.99
Twitter: Cuca_Fresca Instagra m: @Cuca_Fresca Facebook: https: //www.facebook.com/pages/Cuca- Fresca-Premium-Cachaca
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