May 16, 2017

Ron Barceló Partners with Neo-figurative Artist Ruben Ubiera to Launch a Limited Edition Bottle for Barceló Añejo Rum

Melding art, spirit and a proud Dominican heritage, Ron Barceló has partnered with neo-figurative artist Ruben Ubiera to create a limited edition bottle for Barceló Añejo Rum.

Inspired by his own personal experiences, the Dominican born, New York raised and Miami based artist created this energized design on a metallic gold background in his signature Postgraffism style.

“The artwork created for this specific bottle is a marriage of the old and the new,” says Ubiera. “Some images that, for me, help define the modern Dominican person to the rest of the world. Its love for its culture (Diablo Cojuelos), its music (Perico Ripiao), its fiery personality (from the sharks that surround the island to the "tigere" that survives on land every single day). Dominicans are known for being fun, happy, competitive, hard-working people. From baseball to dominoes, it’s all here, in melted gold sugar cane. All created in a Postgraffism style that defines new directions for the future and defies all who stand in front of it. Bold, fierce, in your face and very proud. Just like my people.”

The interpretation best personifies Barceló Añejo, a golden, amber rum whose bold, rich notes hold woody aromas of butterscotch and toffee with flavors of vanilla bean, caramel and spice.

Imported in the U.S. by Shaw-Ross International Importers, the Ruben Ubiera Limited Edition Barcelo Añejo 750ml bottle will be available at retail stores in the east coast markets of Florida, New Jersey and New York commencing June 2016. By July 2017, it will begin rolling out in other U.S. markets. Quantities of the Ruben Ubiera bottle are very limited; only 1,000 cases (less than 2% of the brand’s total U.S. sales) will be available for the U.S.

Ron Barceló was founded by Julian Barceló in 1930 in Santo Domingo, Dominican Republic. The brand quickly gained popularity throughout the Dominican Republic, and was soon exported internationally throughout the Caribbean, Europe and the Americas. Today, the brand’s world class portfolio of award-winning rums includes Barceló Imperial Premium Blend 30 Aniversario, Barceló Imperial, Barceló Gran Platinum, Barceló Gran Añejo and Barceló Añejo.

Ruben Ubiera (born October 19, 1975 in Santo Domingo, Dominican Republic) paints and draws in a style considered as Postgraffism, but he prefers to call it urban-pop, since he has lived most of his life in urban, populated areas. At the age of 15, his family move to the Bronx, New York where he was heavily influenced by the graffiti art that surrounded him. Today, Ruben works from his Miami based studio in the Wynwood Arts District where several of his highly acclaimed murals and paintings are on display in museums, galleries and in Wynwood’s public art spaces.


Information provided by Heidi Malaret, TARA, Ink.

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