December 14, 2021

Pura Vida Continues Its Expansion by Opening its Ninth location

Avocado Smash and Eggs

(Photo Provided by: Camille Muratore, Gnazzo Group / [email protected])

FORT LAUDERDALE, FL (December 2021) ⎼ Pura Vida, the beloved wellness-driven all-day cafe celebrated for its healthy extensive menu and tropical chic vibe, proudly continues its South Florida expansion within the very city in which husband-wife founders, Omer and Jennifer Horev, grew up - Fort Lauderdale. Launching in December 2021 in Las Olas, this marks Pura Vida’s ninth restaurant opening and the brand’s first location in Broward County, with anticipated plans for several additional Broward County outposts to come within the next 12-24 months.

“I am absolutely thrilled to be able to expand the Pura Vida brand into the great city of Fort Lauderdale - the very city which led to the start of my real estate career. Having lived in the area from 2005-2010, I am excited to be able to go back and I’m honored to have the opportunity for Pura Vida to be a part of it.” - Omer Horev, Chief Executive Officer and Founder of Pura Vida

Boasting 4,442 square feet of outdoor dining space, Pura Vida Las Olas is designed in the brand’s signature Instagram-worthy aesthetic, characterized by minimalist design elements, natural tones, and light wooden finishes that create a bright and airy space. Located at the Society Las Olas building in Fort Lauderdale, the latest unveiling is nestled behind Multidisciplinary artist, Daniel Popper’s iconic “Thrive” sculpture and is poised to establish itself as an all-day breakfast, brunch, and lunch destination for locals and visitors.

“Aside from offering locals a new go-to spot for all-day breakfast and lunch, we are also very much looking forward to collaborating with the community and surrounding local businesses. I also grew up in the Weston / Fort Lauderdale area, so this is a very special location for me as well. My family and friends are absolutely thrilled we are finally bringing the Pura Vida concept to Broward! ” - Jennifer Horev, Chief Brand Officer and Founder of Pura Vida

Pura Vida established roots in Miami Beach back in 2012. Led and founded by husband-wife team Omer and Jennifer Horev, what initially started out as a side passion project quickly expanded into a prominent health-focused restaurant and lifestyle brand with several outposts across South Florida. Today, the couple has nurtured and steadily expanded the Pura Vida brand to include numerous locations including eight cafes in Miami, one in West Palm Beach’s The Square, and their most recent unveiling in downtown Las Olas, Fort Lauderdale.

Familiar Pura Vida patrons can look forward to the cafe’s quality-driven menu, offering an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, an amazing offering of freshly baked goods, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats.

Pura Vida Fort Lauderdale is located at 221 SW 1st Ave Fort Lauderdale, FL 33301. Hours of operation will be Monday - Sunday, 8AM - 4PM. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit

About Pura Vida:

Pura Vida is South Florida’s go-to wellness eatery and all-day café, offering a balance of nutritious and delectable dishes, sourced using all local and organic ingredients whenever available. Founded in 2012, by husband-and-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases an all-day breakfast menu, including a range of raw, organic açai bowls, cold-pressed juices, superfood smoothies, fresh salads, wraps, bowls, and more. What started as a passion project for Omer and Jennifer, has since evolved into a lifestyle brand that has established itself as a genuine neighborhood wellness hub for South Floridians looking for healthy, clean, feel-good eats.

Pura Vida has ten locations throughout South Florida, including South Beach, Miami Design District, Edgewater, West Avenue in Miami Beach, Aventura, West Palm Beach, Bay Harbor, and Coral Gables at the University of Miami. Opening soon: Las Olas and Brickell. Delivery and pick-up are available through the PuraVida Miami app. For more information, visit: / Instagram: @PuraVidaMiami

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