MIAMI (July 2, 2012) — Goya Foods of Florida and internationally renowned chef Michelle Bernstein joined forces, during the 2012 Aspen Food & Wine Classic. Chef Bernstein participated in the popular competition known as “Grand Cochon” on Sunday, June 18. Chef Bernstein created an innovative and trendy “Pop-Up bodega”, which was adorned with many of Goya’s most recognized and signature products.
Chef Bernstein added a twist to the popular and hip “Pop-Up Restaurants” trend captivating the food industry by creating the first-of-its-kind “Pop-Up Bodega” at the festival. She partnered with the iconic Hispanic food brand to create the bodega and showcase some the Latin food providers most popular products such as, Goya Black Beans; Goya Valencia Rice; Sazón Goya; Goya Guava Paste; Goya Mojo Criollo; Goya Nectars and Agua de Coco. Goya’s characteristic Hispanic flavor brought a new “buzz”, to the world-famous food festival and further emerged the brand to another group of foodies and food-enthusiast.
“I am honored to partner with Goya Foods for this great event,” said Chef Michelle Bernstein. “Goya’s contribution and support were highly significant throughout my participation in the competition.”
One of the most accomplished chefs in the nation, Chef Bernstein has opened two of the highest-rated restaurants in the United States, Michy’s and Sra. Martinez. She also has her own Emmy-nominated PBS show called “Check Please! South Florida”, and has made numerous guest appearances on several television shows including “Top Chef,” “The Martha Stewart Show” and “The Today Show,” among others. Her exceptional culinary skills have earned her numerous accolades, including the prestigious James Beard Award for Best Chef in the South East in 2007 and her inclusion in the 2008 Travel+Leisure “Go” List.
“Goya is always looking for notable partnerships that help us further elevate Goya’s brand,” said Cynthia Chipi, advertising director for Goya Foods of Florida. “It was an honor to partake in this event with Chef Bernstein, which served as an amazing platform for Hispanic and non-Hispanic alike in the food industry, and we want to thank her for this great opportunity.”
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,600 high-quality food products from the Caribbean, Mexico, Central and South America. For more information on Goya Foods, please visit http://www.goya.com.