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February 10, 2022

Goya Brings Celebrity Chefs to the 2022 SOBEWFF

Goya Foods SOBEWFF

(Photo Provided by: Republica Havas)

Goya Foods Brings Back Celebrity Chefs to Showcase its Authentic Variety of Traditional Latin Flavor Fusions to the 2022 Food Network & Cooking Channel South Beach Wine & Food Festival

The leading Hispanic culinary brand will once again be a Platinum Level Sponsor, the Official Latin/Hispanic Food Provider at the Festival, and for the fourth year, an Official Spice and Olive Oil Sponsor at marquee events.

MIAMI – Feb. 10, 2022 – Goya Foods is marking its eleventh consecutive year at the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®), hosting several marquee events with celebrity chefs, vowing to wow even the most experienced food enthusiast. This year, Goya Foods will once again be a Platinum Level Sponsor and the Official Latin/Hispanic Food Provider at SOBEWFF®. In addition, the food company will also be the Official Spice and Olive Oil Sponsor for the fourth year at marquee events.

Goya, the leading Hispanic culinary brand will showcase the authentic Latin flavors it is known for during six signature events: Goya Foods' Grand Tasting Village, Goya Foods' Family Fun Fest featuring Kidz Kitchen, Diners, Drive-Ins, and Dives LIVE with Guy Fieri, Burger Bash®, and Goya Foods Swine & Wine.

Throughout the four days of SOBEWFF®, Goya Foods will offer a variety of traditional and fusion flavors that will showcase some of the brand's exceptional ingredients — all part of its 2,500+ high-quality and affordable products that have elevated Latin American cuisine for 86 years. As part of this interactive culinary experience, Goya Foods will feature their Executive Chef Fernando Desa and unite some of the most respected chefs in the industry, including Rachel Ray, Guy Fieri, and philanthropist and Nobel Prize winner Chef José Andrés.

"Miami is well known as one of the best culinary destinations in the world, mostly thanks to its influence in Latin American gastronomy, which is why partnering with SOBEWFF® for the past 11 years has come so naturally for Goya Foods," said Frank Unanue, president of Goya Foods of Florida. "For almost 86 years, our mission has been to continue celebrating this authenticity and originality prominent in the flavors of each country in Latin America. This aligns perfectly with SOBEWFF®, so we are eager to continue to sponsor this event, delivering a unique culinary experience with outstanding dishes that elevate the flavors of our culture."

Goya Foods invites guests to join this culinary journey and experience its iconic Latin American products from Thursday, February 24 through Sunday, February 27, 2022, at the following events:

Goya Foods’ Grand Tasting Village (GTV)

  • About: Get ready to sample boldly flavored beachside bites from thirty sensational South Florida restaurants (hailing from South Miami to Palm Beach and nearly everywhere in between) while sipping on sumptuous wines and bright, zingy cocktails. For more information, click HERE.
  • Location: Lummus Park, South Beach
  • Itinerary:
    • Friday, February 25:
      • Hours: 11 am – 2 pm
      • Dish: Chipotle Pulled Pork Spring Rolls with Aji Aioli-Guava BBQ Sauce-Micro Cilantro
    • Saturday, February 26:
      • Hours: 12 pm - 5 pm
      • Dish: Ahi Tuna Bites, on Crispy Corn Tortilla with Jalapeño Guacamole Crema topped with Unico Truffle Oil
    • Sunday, February 27:
      • Hours: 12 pm - 5 pm
      • Dish: The Goya Burger - Pork and Beef Cheeseburger with Caramelized Onions, Jalapeno, Bacon, and Mango Jam-Piquillo Aioli served with Yuca Chips

Goya Foods’ Family Fun Fest featuring Kidz Kitchen (FFF)

  • About: Join your favorite Food Network & Cooking Channel chefs and culinary personalities for two action-packed days of food and fun at this family-friendly outdoor event. Children of all ages will have the chance to explore Peter Bluestein Park’s expansive grounds as they revel in the Festival’s fun-filled programming, complete with energetic activities and fantastically flavored food. For more information, click HERE.
  • Location: Peter Bluestein Park, Hallandale Beach
  • Itinerary:
    • Saturday, February 26:
      • Hours: 11 am – 4 pm
      • Dish: Goya Snacks and Beverages
      • KIDZ KITCHEN Cooking Demo with Chef Fernando Desa, Ana Quincoces and, a possible appearance by Maximo and Roque from The Hotel Boys at 11:30 am
    • Sunday, February 27:
      • Hours: 11 am – 4 pm
      • Dish: Goya Snacks and Beverages

Diners, Drive-Ins, and Dives LIVE (DDD)

  • About: All foodies are welcomed to have a taste of Guy Fieri’s travels across America in search of some of the best "greasy spoon" eateries featured on the hit show. For more information, click HERE.
  • Location: ​​North Venue Beachside at Delano Hotel
  • Itinerary:
    • Thursday, February 24:
      • Hours: 7:00 PM - 10:00 PM
      • Dish: The Goya Arepa – Chili & Panela Marinated Pork- Aji Guacamole-Smoky Black Bean Puree-Cotija Cheese

Burger Bash

  • About: The Festival’s beloved Burger Bash® is back with not one but two hosts! Renowned author, businesswoman, and TV personality chef Rachael Ray along with Nobel Prize-nominated chef and TIME person of the year, José Andrés will guide you through the most EPIC burger showdown. For more information, click HERE.
  • Location: Beachside at The Ritz-Carlton
  • Itinerary:
    • Friday, February 25
      • Hours:
        • 5:00 pm (Session #1 Early Access)
        • 5:30 pm - 7:30 pm (Session #1)
        • 8:30 pm - 10:30 pm (Session #2)
      • Dish: The Goya Burger - Pork and Beef Cheeseburger with Caramelized Onions, Jalapeno, Bacon, and Mango Jam-Piquillo Aioli served with Yuca Chips

Goya Foods Swine & Wine (S&W)

  • About: Spend the evening dancing, sipping, and sampling swine-centric cuisine, with hosts Fernando Desa and Robert Irvine, as we celebrate the bright and vivacious Latin culture that runs deep throughout South Florida at the historic Biltmore Hotel in Coral Gables. For more information, click HERE.
  • Location: Biltmore Hotel
  • Itinerary:
    • Sunday, February 27
      • Hours: 5:30 pm – 8:30 pm
      • Dish: SeaFood Creole Pionono topped with Sous Vide Pork Belly Rocoto Miso-Mango Ponzu Salsa- Bulls Blood Micro

Tickets for these events and more are available online at SOBEWFF.org. All proceeds from the festival benefit the Chaplin School of Hospitality & Tourism Management at Florida International University. For more information about Goya Foods, including new recipes and cooking tips, please visit Goya.com. Follow the conversation on Facebook at @GoyaFoods, Twitter at @GoyaFoods, Pinterest at @GoyaFoods, and Instagram at @GoyaFoods using #GoyaSOBE.

About Goya Foods

Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, and Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.

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