Opening Festivities Include Sampling and Chances to Win The Fresh Market Gift Cards

The Fresh Market, Inc. (NASDAQ: TFM) was founded with one simple goal in mind: to bring friends, family and neighbors high-quality products in a warm and friendly, old-world European atmosphere with superior customer service. On November 30, 2011, at 8:00 a.m., the specialty grocer invites you to celebrate the Grand Opening of its Miami Beach store.

WHO: With a focus on freshness and quality perishables, The Fresh Market is a true neighborhood market that has built its reputation as an extraordinary food destination store. With the opening of the Miami Beach store, the specialty grocer now operates 110 stores in the Southeast, Midwest, Mid-Atlantic and Northeast, with plans for continued expansion across the country.

WHAT: The Fresh Market – Miami Beach Grand Opening

Grand opening festivities will begin at 8:00 with a “Cracking of the Parmesan,” a gourmet version of the traditional ribbon-cutting event. This will be followed by a day of opening activities which include: complimentary outdoor grilling, a free reusable shopping bag and sample bag of coffee to the first 1,000 customers, food sampling stations and chef demonstrations from 10 a.m. to 7 p.m.

Additionally, customers attending the grand opening can sign up for the store’s weekly “Fresh Ideas” e-mail and enter drawings for $100 The Fresh Market Gift Cards. Drawings will be held daily from Wednesday, November 30 through Sunday, December 4.

Chef demonstrations and sampling will continue through Saturday from 10 a.m. to 7 p.m. each day.

WHERE: The Fresh Market

1800 West Avenue

Miami Beach, Florida

WHEN: Wednesday, November 30, 2011

8:00 a.m. Opening

For more information, visit