CASA DRAGONES LAUNCHES ITS FIRST BLANCO TEQUILA – TEQUILA CASA DRAGONES BLANCO

Small Batch, Handcrafted, 100% Blue Agave Silver Tequila, Ideal for Cocktails

MIAMI, FL – Tequila Casa Dragones, the celebrated independent tequila producer, is set to launch its first silver tequila in the United States – Tequila Casa Dragones Blanco – in May 2014. Made with 100% pure blue agave, Tequila Casa Dragones Blanco addresses the market’s need for an ultra-premium smooth silver tequila suitable for cocktails and maintains Casa Dragones’ unrivaled focus on elevating the tequila category through handcrafted, exceptionally pure, small batch distilling.

Casa Dragones Blanco builds on the success of Casa Dragones Joven, the critically acclaimed pure sipping tequila launched in 2009. Like the Joven, Casa Dragones Blanco is exceptionally smooth and perfect to drink on its own, and is suitable for cocktails as well. Retailing at $75 per bottle, Casa Dragones Blanco will expand Casa Dragones’ reach to a broader audience.

Casa Dragones Blanco had its initial launch in Mexico on March 20, 2014 and will be previewed in select U.S. markets, including South Florida, beginning May 2014.

“Our mission is to push the boundaries of what has been done before, and to be one of the primary tequila producers dedicated to shaping the future of our industry,” says Bertha Gonzales Nieves, co-founder and CEO of Tequila Casa Dragones and the world’s first female Maestra Tequilera. “With Casa Dragones Blanco we are creating a handcrafted Blanco tequila for a much broader audience that delivers the highest possible quality through meticulous attention to detail and unparalleled focus on purity.”

“Casa Dragones Joven has been so successful that we’re ready to introduce our next tequila – a Blanco,” said Bob Pittman, co-founder of Tequila Casa Dragones. “Casa Dragones Blanco is our response to connoisseurs who have been asking for a silver tequila that is as smooth as our Joven but which can be used in high-end cocktails and as a mixer.”

To celebrate and launch Casa Dragones Blanco, Tequila Casa Dragones has collaborated with James Beard Award recipient and acclaimed mixologist Jim Meehan (New York City’s P.D.T.) to create a flight of signature Blanco cocktails.

“It’s an honor to help introduce a product as refined and modern as Casa Dragones Blanco, and I’ve created cocktails inspired by the subtlety of the tequila that reinforce the brand’s elegance,” said Meehan. “Tequila Casa Dragones’ unique position in the market – and its unparalleled style – has elevated the entire tequila category and I’m truly excited by the opportunity to work with an ultra-premium silver tequila that professionals will admire and that cocktail fans will love.”

An independent small batch tequila company, Tequila Casa Dragones produces no more than 400 cases at a time to maintain the quality and attention to detail for which it is known. Each bottle of Casa Dragones Blanco will be hand-signed with the batch number written on every label; it will retail for $75.

For pre-orders, please contact preorders@casadragones.com

Distinctions:

The agaves for Tequila Casa Dragones Blanco are harvested 1,200 meters above sea level within the Eje Volcanico Transversal (Trans-Mexican Volcanic belt) in Tequila, Jalisco, one of the richest agricultural lands on earth. The dark, fertile volcanic soil, abundant with minerals such as potassium, phosphorus and silicium, produces the ideal agaves for the signature taste of Casa Dragones.

The water used to produce Tequila Casa Dragones Blanco is exceptionally pure spring water that originates from the Volcano of Tequila, in the Trans-Mexican Volcanic Belt. As it travels from atop the volcano into the 70-meter deep natural aquifers or underground wells, the water gathers essential minerals from the volcano’s rich soil. Casa Dragones goes one step further, extracting fresh water for each new batch and taking it through a proprietary process to deliver the perfect mineral balance for a refined, crisp tasting Blanco.

Custom Tequila Casa Dragones Blanco Cocktail Recipe by Jim Meehan:

White Dragon

A modern twist on a classic Margarita with Cointreau and lemon

1.75 oz. Tequila Casa Dragones Blanco

.75 oz. Cointreau

.75 oz. Fresh Lemon Juice

Egg white

Shake without ice. Add ice, shake and fine strain

Twist an orange peel over the glass and discard