Ron Barceló Launches Barceló Organic Rum
The First Of Its Kind, In The U.S. Market
Barceló Organic is the First Organic Rum Produced in The Dominican Republic by the Environmentally Conscious Rum Company
MIAMI (March 29, 2022) – Nearly 100 years after its founding, Ron Barceló remains a leader in the global premium rum market they revolutionized by announcing the U.S. launch of Barceló Organic. Commencing April 1, the U.S. launch of Barceló Organic follows the initial test launch in New Jersey where the organically produced rum performed exceptionally well driven by strong consumer demand for organic foods and beverages.
Barceló Organic is distilled from the fresh juice of organic sugar cane grown on the Ron Barceló estate. From a plot only 1.5 square kilometers in size, the sugar cane grows untamed without the use of synthetic chemicals, fertilizers or pesticides. After distillation, the rum is aged in American oak barrels without any previous use for aging other distilled spirits.
Its blend of aged rums gives Barceló Organic an intense amber color. It possesses aromas of caramelized cherry, cocoa and tobacco. On the palate, bold notes of fleshy fruits stand out but, in the background appear roasted dried fruits and pink pepper reminders. Barceló Organic is clean and pure, with a long and smooth finish making it perfect for enjoying straight over ice or mixed in a Highball or an Old Fashioned.
The highly anticipated release of Barceló Organic is the result of an extreme commitment to sustainability, specifically the distillery’s rigorous implementation of its own sustainability program called RB360. This program monitors and regulates production and manufacturing activity based on the environmental impacts in 4 areas – air, water, earth and community. As a result, Barceló became the first distillery in the world to obtain Carbon Neutral Status under the Bilan Carbone® license.
Imported in the U.S. by Shaw-Ross International Importers, Barceló Organic is 40% alcohol by volume (80 Proof). It is available in the 750ml size with a suggested retail price of $24.99.
Each bottle of Barceló Organic is offered in an environmentally friendly carton made from the remaining plant fiber of the sugar cane after the juice has been extracted. Printed with 100% organic ink, this carton is the perfect complement for a rum made with great reverence for Mother Earth.
Barceló Organic Highball
Barceló Organic Rum – 1½ oz
Orange juice – 1/4 oz
Lime juice – 1/4 oz
A dash of Angostura® bitters (optional)
Ginger beer – 3 oz
Build Barceló Organic, orange juice, lime juice and Angostura® bitters in a highball glass with ice. Add ginger beer and gently stir. Garnish with a slice of lime or orange and fresh lavender.
About Barceló Rum:
Barceló Rum was founded by Julian Barceló in 1930 in Santo Domingo, Dominican Republic. The brand quickly gained popularity in the Dominican Republic and was soon exported internationally throughout the Caribbean, Europe and the Americas. Today, the brand’s world class portfolio of award-winning rums includes Barceló Imperial Onyx, Barceló Imperial, Barceló Gran Añejo, Barceló Gran Añejo Dark Series and Barceló Añejo. For more information, please visit www.ronbarcelo.com.
About Shaw-Ross International Importers:
Founded in 1968 as a boutique wine and spirits importer representing a handful of brands, Shaw-Ross is one of the nation’s leading importers representing over thirty suppliers from around the world whose brands enjoy full national distribution through a network of outstanding wholesalers. For more information, visit www.shawross.com.