Nikki Beach

(Photo Provided by Megan Burgin, Vanessa Menkes Communications / [email protected])

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– – Nikki Beach Miami Beach Is Hosting An Epic Metamorphosis White Party Celebration For Its 23rd Anniversary On January 22nd – –
Miami Beach, January 14, 2022—Nikki Beach Miami Beach announced that it is hosting its Metamorphosis White Party Anniversary Celebration on January 22nd. Timed to coincide with International Celebration of Life Day, the day-long celebration will feature live music and entertainment, Perrier-Jouët Champagne and the introduction of new menu items.

It’s fitting that Nikki Beach selected a metamorphosis theme since the brand emerged from a butterfly garden in Miami Beach in 1998. What was a beautiful tribute from a father to a daughter, the late Nicole Penrod, has transformed into a global multifaceted hospitality brand with 12 beach club locations and 5 hotel and resort properties around the world.

To mark the occasion, Nikki Beach Miami Beach has integrated fresh bohemian decor elements and special touches to the space that are influenced by the 10 countries that Nikki Beach is located in around the globe. The brand’s barefoot luxury vibe has been enhanced with white and natural tones featuring amber hues, greenery accent pieces, terracotta pots, and white wood paneling. A natural environment with plants that are well suited for the salty air including a 700 lb staghorn, orchids and new pampas grass and vines are all present. Additionally, Nicole Penrod’s portrait was restored, a piece of art that is featured at the front of all locations worldwide, and a mural by Austin Kerr, honoring the local South of Fifth community was hand-painted.

Similar to the layout of Nikki Beach Miami Beach in the early years, the entire property is now being utilized. The guest experience has been upgraded with the addition of overly plush daybed cushions and the brand’s bespoke Sun Butler service, the first ever concierge to facilitate any sunbathing needs, while keeping guests entertained and pampered. Lounge areas include games such as backgammon and Pétanque (to pay homage to Nikki Beach Saint Tropez), books, and magazines. Guests are encouraged to spend hours relaxing following a delicious lunch of globally inspired cuisine and a bottle of rosé.

Chef Alex, Executive Chef of Nikki Beach Saint Tropez joined Nikki Beach Miami Beach’s Executive Chef, Chef Frank to collaborate on the creation of 12 new menu items. From the presentation of the food to new plateware, glassware, silverware, centerpieces, and more, the overall dining experience has been enhanced.

Healthful dishes were added including the Watermelon & Feta Salad, Salmon Poke Bowl, Pinsa Ortolana, Mediterranean Branzino served with caper berries and Kalamata olives, and the Barefoot Bowl featuring roasted cauliflower, bulgar wheat, sweet potato, dates, pistachios and a tahini yogurt dressing and pomegranate vinaigrette. For dessert, diners can enjoy the Red Berry Pavlova with mascarpone vanilla cream, fresh berries, and strawberry coulis paired with specialty coffees handcrafted by the in-house barista.

Guests can enjoy the new elements during the Nikki Beach Miami Beach White Party Anniversary Celebration on the 22nd. The property will be decorated with white and gold touches and butterflies alluding to the beautiful metamorphosis of life. The celebration will highlight: music, dining, entertainment, fashion, film, and art. Guests will enjoy live entertainment by Nikki Beach’s top musicians including Nikki Beach’s Global Music Ambassador DJ Mademoiselle Sabah from Nikki Beach Dubai.

Nikki Beach’s legendary White Party started with Naomi Campbell for the launch of Nikki Beach Saint Tropez in 2002. The supermodel hosted her birthday party in conjunction with the opening in France and requested an all-white theme. Since then, Nikki Beach’s global locations host this signature White Party annually, and it has become one of the most coveted invitations for international jet setters. As such, the anniversary party will have a strict white dress code.

Celebrate on Saturday, January 22nd from 12pm-7pm. Reservations are required and can be made here.

About Nikki Beach Global:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 12 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity.

Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Versilia, Italy; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat.

For more information, please visit www.nikkibeach.com
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