WHO/WHAT: Four of Miami’s top business leaders will go foot-to-foot crushing grapes to raise awareness for the 19th annual VERITAGEMIAMI, the annual wine, spirits and craft beer festival taking place April 9-12, 2014, benefitting the United Way of Miami. Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Cruises and Chair of VERITAGEMIAMI, will go toe-to-toe with Jorge Perez, founder of The Related Group, Hilarie Bass, shareholder and co-president of Greenberg Traurig and Allen Morris, Chairman and Chief Executive Officer of the Allen Morris Company – all longtime United Way supporters and volunteers – on a grape crushathon.

In celebration of this year’s VERITAGEMIAMI, these Miami business magnates will emulate Ancient Romans by crushing grapes in wooden barrels. Passersby will behold Miami VIC’s (Very Important Crushers) get their feet dirty in this friendly competition. Spectators will also earn a chance to enter to win tickets to VERITAGEMIAMI.

WHEN/WHERE: Crush For A Cause will take place on Friday, March 14 at 11AM, at 600 Brickell Avenue. For more information, visit www.veritagemiami.com.

VERITAGEMIAMI is where Miami’s wine and food scene comes together for a world-class experience. Through a series of year-round events, culminating in a four-day gathering, wine, spirits, beer and food lovers join with top sommeliers, notable chefs, prestigious wineries, winemakers and breweries to eat, drink and unite all for a greater purpose. Celebrating 19 years, VeritageMiami benefits United Way of Miami-Dade, supporting programs in our community that are focused on improving education, financial stability and health – the building blocks for a good life. For more information, visit www.veritagemiami.com or www.facebook.com/VeritageMiami or follow us on Twitter @VeritageMiami #VeritageCrush