Major Food Group to Unveil New Steakhouse in the Heart of Miami’s Brickell Neighborhood
MIAMI, FL. April 29, 2022 — Major Food Group (MFG), the globally acclaimed hospitality brand that has taken Miami’s restaurant scene by storm, will soon unveil its first-ever project in Brickell, Dirty French Steakhouse, a glamorous, energetic, and extraordinary interpretation of the classic steakhouse. Located at 1200 Brickell Avenue, the restaurant welcomes guests beginning April 29th and is poised to become one of the most celebrated and sought-after steakhouses in America.
This new steakhouse from MFG Co-Founders Jeff Zalaznick, Mario Carbone, and Rich Torrisi breathes new life into the storied genre while remaining true to its history. The expertly conceived menu combines the finest meat and fish, sourced from the world’s most esteemed purveyors, with French influences and an irresistible flair for bold flavors. Dirty French Steakhouse offers everything one would expect to find at a steakhouse of the highest caliber—abundant raw bar selections, elegant seafood entrées, indulgent aged steaks, and an array of amazing sides—all executed to perfection, with a dose of Dirty French style that makes them more satisfying and seductive than ever. Complementing these steakhouse essentials are thrilling takes on classic French preparations, including a Dover Sole Meunière to share served tableside, the best Duck à l’Orange in the country, and a stunning Soufflé program. Dirty French Steakhouse is the culmination of MFG’s decade-long search for the very best ingredients and reflects the mastery honed during that journey, which includes the opening of their American chophouse The Grill in New York City, now widely considered an icon.
But this Dirty French Steakhouse concept and its 80s-era swagger could only exist in Miami. The opulent, playfully irreverent, and entirely transportive space consists of numerous dining rooms, each boasting its own dazzling aesthetic. Masterfully brought to life by longtime MFG collaborator Ken Fulk for maximum lavishness, the atmosphere nods to the neon glitz of the Magic City as well as the sumptuous elegance of legendary institutions like Maxim’s of Paris. Throughout the experience, guests can expect polished hospitality from charismatic service captains dressed in custom-designed pink tuxedos, a range of celebratory dishes prepared tableside, and an intoxicating spirit of sophisticated decadence. Worth a visit alone is Dirty French’s 700-plus-bottle wine list, which took several years to build and is as remarkable as any in the United States.
MFG now operates a portfolio of over 30 restaurants, bars, private clubs, and hotels spread across the globe. At the beginning of 2021, the company embarked on a groundbreaking run of restaurant openings in South Florida, including CARBONE and HaSalon on Miami Beach, ZZ’s Club in the Miami Design District, and Sadelle’s in Coconut Grove. Among the company’s many forthcoming projects is MAJOR., a residential tower just down the road from Dirty French steakhouse at 888 Brickell Avenue. Upon completion, the development will be the tallest building of its kind in Miami.
“After making this paradise home, we realized that there was a tremendous opportunity to bring a sensational steakhouse to Brickell in true MFG fashion—a sophisticated, contemporary, high-energy culinary blockbuster fit for the most exciting city in the world today. It simply does not get any more major than Dirty French Steakhouse, which is the beginning of a series of big projects in the neighborhood.”
– Jeff Zalaznick, MFG Co-Owner
At the heart of Dirty French’s expansive menu is its collection of Prime Aged Steaks, beginning with Filet Mignon, Ribeye, and New York Strip, which can be paired with a variety of sauces, from Au Poivre to Cajun. There are two options to share: a 40-ounce Porterhouse and a Wagyu Tomahawk. Several prized off-menu cuts of beef will also be available on a nightly basis.
The Hors d’Oeuvres, or appetizers, include Giant Grilled Oysters “Bourguignon”; Dirty French’s famed Mushroom Millefeuille with Green Curry and Peas; Tuna Tartare with Bird’s Eye Chili and Crepe Indochine; Lobster Ravioli with Sauce Nantua; and an ethereal, impossibly crisp Crab Cake Croustillant with Butterball Potatoes and Cayenne.
Soup & Salad consists of options ranging from a Caviar Vichyssoise to the Dirty French Wedge. These lead the way to the steaks, as well as Seafood entrées, like a delicate Bass Citron with a Thai Basil Pistou, and Chops & Birds, where guests will discover such preparations as a Pork Chop with Apple Brandy Sauce and the aforementioned best Duck a l’Orange in America. Last but certainly not least is Dirty French’s spit-roasted Prime Rib—gently cooked to a luxurious texture and presented on a trolly and carved tableside—following a technique MFG perfected at The Grill in New York City. It may very well be the finest example of a prime rib in the world.
For Dessert, soufflés from MFG’s celebrated pastry chef Stephanie Prida are sure to be a star, as are several items flambéed tableside.
“Dirty French feels instantly iconic. We took inspiration from legendary hot spots across the globe—El Morocco, Indochine, Maxim’s Paris—using elements from these fabled nightclubs like animal prints, jungle patterns, mashrabiya screens, silk lanterns. The result is an utterly intoxicating atmosphere”
– Ken Fulk, Founder of Ken Fulk, Inc.
Those visiting Dirty French Steakhouse enter through the “Jungle Bar,” a lush lounge draped in a custom tropical leaf pattern, with a true gold-leafed ceiling, a heroic onyx bar, and a striking murano glass leaf chandelier. Other fanciful elements include fringed leopard bar stools, golden banana leaf pendants hanging overhead, channel-tufted banquettes, and solid verde marble cocktail tables.
A seductive, lantern-lit corridor lined with ebonized mashrabiya paneling leads to the main dining room and with walls upholstered in burnt orange velvet. Adding to the exoticism, custom zebra-upholstered dining chairs and deSede-inspired banquettes surround white-clothed tables topped with silk-and-brass lamps. Silk lanterns overhead activate the gold-leaf ceiling. Accessed through zebra-draped openings, the adjacent dining parlor is an intimate setting with a deep palette and private nooks made up of aubergine velvet wingback banquettes.
The restrooms, lacquered in plum red and rose red, both feature two-way mirror stall doors and matching Murano glass fixtures. Last but certainly not least is Miami’s most extravagant private dining room, with floor-to-ceiling mosaic mirrored “disco ball” walls, colored mirror tables, and silver leaf ceiling. Made for late nights and endless champagne, this space boasts a rug designed by Ken Fulk Inc in collaboration with Pierre Frey, a custom piece whose risqué pattern is cast in a palette mimicked by the room’s rainbow venini glass chandeliers.
Dirty French Steakhouse
1200 Brickell Ave
Miami, FL 33131
Hours of Operation:
Tuesday – Saturday: 5:00 pm – 11:00 pm
For more information, visit www.dirtyfrench.com
Lauren Gnazzo, Gnazzo Group
[email protected] / 412.916.2031