JUGOFRESH READY TO OPEN HIGHLY ANTICIPATED SOFI LOCATION

Miami’s Favorite Cold-Pressed Juice Brand To Open South of Fifth Location; Ups the Ante with Gorgeous Interiors and a Fresh Food Commissary

MIAMI, FL – (Monday, April 28, 2014) – Matthew Sherman is thrilled to announce that he will open the doors to jugofresh South Pointe this Thursday, May 1st. Residents and visitors to Miami’s South Pointe neighborhood will finally have the uniquely crafted culinary juices and raw vegan foods at their doorsteps. In addition to the storefront, the South Pointe location will feature a spectacular food commissary with an exposed glass wall dividing the two spaces, allowing guests to see what is happening behind the scenes. Food preparation for all five locations will take place here overseen by Chef Darren Laszlo.

This jugofresh addition is a welcome treat for devotees of the brand that continues to surprise Miami with innovative, refreshing juice, smoothie flavor combinations and delicious grab-and-go vegan foods. True to tradition, this location is dedicated to its neighborhood with the jugofresh community driven mission. Known for his uncompromising commitment to detail, Matthew Sherman’s bold design choices are as impressive as the menu. “South Pointe has some of the most detoxifying natural elements in the world. Some of the cleanest and freshest air on the planet, white sand, sun and salt water; it is only fitting that jugofresh is there too.”

Two years ago, with the opening of the flagship Sunset Harbour location, Miami’s hip and healthy made jugofresh their Mecca. The brand has grown in leaps and bounds since Matthew Sherman and Chef Darren Laszlo started making the juices themselves in a test kitchen for a small group of devoted fans. This location has been a long time coming and marks a special achievement for the duo. The open food commissary is a truly unique offering that is both functional and entertaining, providing Laszlo the opportunity to grow the brand’s popular grab-and-go offerings and have even more fun with food. “This kitchen is a great canvas to create foods for Miami. We hope the jugofresh loyalists love watching us get down in the kitchen.”

Studies prove: Purer nutrients equal better-performing people, and the jugofresh team are dedicated to using their nutritional experience and culinary backgrounds to provide Miami with the freshest choices for juices, cleanses, life-enhancement shots and vegan foods. This is the jugo way: fresh for life.

The new shop will open May 1st at 40 South Pointe Drive, Miami Beach, FL 33139 (786) 472-2552.