Brazilian Steakhouse Fogo de Chão Launches “Expedition Brazil,” A National Contest for Adventure-Seeking “Culture-vores”
Fogo de Chão has launched “Expedition Brazil,” a national contest that is perfectly fit for adventure-seeking Fogo fans. It invites these “culture-vores” into the world of Fogo by offering an insider’s look into the beautiful country of Brazil. One lucky fan and their guest will be awarded one of four, 7-day travel expeditions that include dining at a Fogo restaurant in Brazil. Entries are accepted through Feb. 16, 2014, and judging is based on several criteria such as creativity and uniqueness of the submission, describing why they are perfect to win the exciting journey. Complete details and Official Rules at: www.fogo.com/expedition.
In September 2013, U.S Fogo de Chão assembled a team of Fogo leadership and Brazilian gauchos to return to Southern Brazil, where the deep cultural roots of Fogo de Chão were formed. They spent time on the family farms of authentic Fogo de Chão gaucho chefs and became immersed in the rich Southern Brazilian culture. “It was during our own expedition to Brazil that we were inspired to fully develop the contest, as we realized what an incredible insider’s look we could provide to our guests,” says Fogo de Chão marketing director Andy Feldmann, “What better way to create something special for our fans than to send them on an unforgettable adventure throughout Brazil, where Fogo de Chão originated?”
The contest was launched in conjunction with “The Gaucho Way,” a short 3-minute film that tells the Fogo story through the eyes of one of their gauchos. The majority of the video was shot on location in Southern Brazil. The story represents the many gauchos that have traveled to the U.S. with Fogo to share their culture here in America. The film brings to life the passion, heritage and distinctive culinary style that Fogo has been known for since it opened its first restaurant in Brazil in 1979, before importing the concept to the U.S. in 1997. The documentary can be viewed at www.fogo.com/expedition or https://www.youtube.com/fogorestaurants.
About Fogo de Chão
Fogo de Chão® Churrascaria – Brazilian Steakhouse was founded in 1979 in Porto Alegre, Brazil and expanded into the U.S. in 1997. There are currently 22 locations throughout the United States and nine locations in Brazil, with the recent openings in New York City and the Jardins neighborhood of São Paulo. San Jose, California to follow in 2014. For more information, please visit www.fogo.com. Follow FOGO on Facebook.