August 22, 2016

The Setai Miami Beach Announces Launch of Specialty Brewed Coffee

Christian Maeder

(Photo Courtesy of Carma PR)



The Setai, Miami Beach, in partnership with Miami based coffee brand Per’La Specialty Roasters, is proud to announce the launch of their exclusive “Setai House Blend.” The Forbes Travel Guide Five Star hotel has introduced two specialty-grade blends of coffee. The “Setai House Blend” combines beans originating from Indonesia, Central, and South America and brings tasting notes of citrus, almond, and dark chocolate while the Cold Brew blend delivers tasting notes of caramel, grape, and chocolate by combining beans from Guatemala and Brazil which are then extracted for over 16 hours. The cold brew extraction methods differs from hot brewing in that it delivers a refreshing beverage with lower acidity and higher caffeine content by using room temperature water.

“We felt Per’La Specialty Roasters coffee brought a true vision for The Setai,” stated Christian Maeder, Director of Food & Beverage. “From the location of where the beans were sourced to being roasted right here in Miami, the “Setai House Blend” is a true representation of our brand.”

Per’La Specialty Roasters mission is to show the inherently beautiful flavor of coffee through meticulous sourcing and the roasting process.

"The Setai is one of South Florida's finest hotels and depicts the ultimate when it comes to luxury hospitality," says Chris Nolte, Per'La's Co-Founder. "We wanted to make sure that the blend not only stayed true to The Setai's vision but also captured the luxurious elements in every sip."  "It was a honor to work with the The Setai's food and beverage team to create their signature blend which effortlessly combines high-end, specialty coffee components with the hotel's Pan-Asian features," added Per'La Co-Founder Paul Massard.

The Setai Blend is now being served at all food and beverage outlets within the hotel including The Setai’s Jaya restaurant and The Setai Bar. Several options are available for guests to enjoy as an espresso-based drink, drip/American, decaf and decaf espresso. They can also choose to enjoy their coffee over crushed ice for a cold-brewed drink on a hot Miami day.



2001 Collins Ave, Miami Beach, FL 33139

(305) 520-6000


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