Pura Vida Miami is continuing its evolution as one of the nation’s leading wellness-driven café brands with the launch of a major menu innovation: premium 100% grass-fed and grass-finished sirloin steak, available nationwide beginning June 3rd.
This marks the most significant protein addition to the brand’s menu in over a decade, reinforcing Pura Vida’s commitment to fresh, nutrient-dense, and lifestyle-focused dining while expanding into more robust, high-protein offerings.
Known for its all-day café concept rooted in balance, freshness, and ingredient integrity, Pura Vida Miami is introducing steak as a natural extension of its evolving menu.
The new offering reflects the brand’s continued mission to deliver meals that are both nourishing and flavorful—built for guests seeking elevated protein options without compromising on quality or freshness.
The steak is:
At the center of the launch is the new Sunset Steak Bowl, a vibrant, nutrient-rich entrée designed to showcase the brand’s refreshed approach to protein-forward dining.
The bowl features:
Delivering 33g of protein and 8g of fiber, the Sunset Steak Bowl reflects Pura Vida’s signature balance of flavor, nutrition, and freshness.
The house-made chimichurri serves as the flavor centerpiece of the dish, adding brightness and herb-forward depth that aligns with the brand’s coastal-inspired culinary identity.
In addition to the hero bowl, guests can now enjoy grass-fed steak across the menu in multiple ways:
Guests can upgrade signature plates with grass-fed steak, offering up to 37g of protein and customizable double portions or protein combinations.
Steak can now be added to any existing salad, bowl, or plate, giving guests a flexible way to increase protein intake while maintaining their preferred meal structure.
According to leadership at Pura Vida Miami, the steak launch represents more than a menu update—it signals a strategic expansion into new dining occasions.
By introducing a premium protein option, the brand is expanding into:
This evolution allows Pura Vida to serve guests beyond breakfast and lunch, while staying aligned with its core identity: fresh, approachable, wellness-driven food designed for everyday life.
The development of the new steak offering began in 2025, with a focus on sourcing from certified humane, grass-fed cattle farms known for premium quality standards.
As noted by the culinary team, the emphasis was placed on:
This commitment ensures the steak aligns with the brand’s long-standing philosophy of thoughtful, feel-good dining.
Founded in Miami, Pura Vida Miami has grown into a national lifestyle café brand with more than 50 locations across the United States. The introduction of grass-fed steak reflects the brand’s continued growth while reinforcing its identity as more than a café—positioning it as a daily wellness destination.
From cold-pressed juices and açaí bowls to high-protein plates and now premium steak offerings, Pura Vida continues to redefine modern all-day dining through a wellness-first lens.
For more information, visit Pura Vida Miami or follow @PuraVidaMiami on Instagram and TikTok.
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