March 08, 2022

Pura Vida: Brickell’s Newest All-Day Cafe Is Now Open

Pura Vida Avocado Smash and Eggs

(Photo Provided by: Max Sanchez, Gnazzo Group / [email protected] )


The latest Pura Vida location, to be unveiled in Miami’s luxurious Brickell neighborhood, marks the brand’s tenth outpost!

BRICKELL, FL (JANUARY 27, 2022) -- Locals’ beloved wellness-driven hotspot, Pura Vida, is bringing its signature beach vibes and all-day Breakfast Menu to Miami’s luxurious Brickell neighborhood, with the upcoming unveiling of the brand’s tenth outpost! Jennifer and Omer Horev, the husband/wife duo behind the brand, have been steadily expanding the Pura Vida empire since they opened the first cafe in Miami Beach in 2012. The latest Pura Vida Brickell debut will join recent openings, which were unveiled in both Fort Lauderdale and Bay Harbour just last year.

“Brickell, in my eyes, is the perfect bustling central location for Pura Vida’s next home,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “New concepts, businesses, and people from all over the world are coming to Brickell as it has quickly become a hub for every industry under the sun. We are continuing to leave our mark on Miami as Brickell will be our tenth expansion location. We couldn’t be more proud of our brand’s growth and the support we’ve received from the community throughout the years which has pushed us to continue to grow and tap into every market of this great city of ours.”

Boasting a prime location, just steps away from Brickell City Centre, Pura Vida Brickell will inhabit 2,400 square feet of space, designed in Pura Vida’s signature breezy aesthetic that includes an indoor and outdoor capacity of 50 seats total. Characterized by minimalist design elements, natural tones, and bright and airy spaces, the brand-new venue will offer locals a genuine go-to spot for a health-focussed all-day breakfast and lunch.

Upon opening, Pura Vida will introduce three brand-new menu items, which will be unveiled exclusively at the Brickell outpost before rolling out company-wide. Welcome to the menu: New Beet Juice, New Sweet Potato Dishes, and New Wellness Shots! Familiar Pura Vida patrons can also look forward to the cafe’s tried and true signature favorites, such as the All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah, an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, and an extensive offering of freshly-baked goods and gluten-free, vegan sweet treats. Perfect for a bite with friends after a workout class, quick lunch on the go, or weekend brunch with the family, Pura Vida’s menu is designed to give you energy and not weigh you down.

“As the evolution of Pura Vida naturally unfolds, we are continually motivated to push for new opportunities to help and give back to our surrounding communities through meaningful partnerships with local organizations and charities,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We focus heavily on sustainability and are constantly trying to push the envelope for a better environment, starting right here in Miami. We have transformed Pura Vida into a health-conscious, lifestyle brand that we hope can resonate heavily with the new Miami markets we’re expanding to now and in the coming years.”

Pura Vida Brickell is located at 1100 South Miami Ave. 33130 Brickell. Hours of operation will be 8AM - 8PM, daily. Ample street and garage parking are easily accessible. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit



Pura Vida is South Florida’s go-to wellness eatery and all-day café, offering a balance of nutritious and delectable dishes, sourced using all local and organic ingredients whenever available. Founded in 2012, by husband-and-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases an all-day breakfast menu, including a range of raw, organic açai bowls, freshly squeezed juices, superfood smoothies, fresh salads, wraps, bowls and more. What started as a passion project for Omer and Jennifer, has since evolved into a lifestyle brand that has established itself as a genuine neighborhood wellness hub for South Floridians looking for healthy, clean, feel-good eats.

Pura Vida has eleven locations throughout South Florida, including South Beach, Miami Design District,

Pura Vida Avocado Smash and Eggs

(Photo Provided by: Max Sanchez, Gnazzo Group / [email protected] )

Edgewater, West Avenue in Miami Beach, Aventura, West Palm Beach, Bay Harbor, Las Olas, Brickell, and Coral Gables at the University of Miami. Delivery and pick-up are available through the PuraVida Miami app. For more information, visit: / Instagram: @PuraVidaMiami

Media Contact:

Camille Muratore
Gnazzo Group
[email protected] / 305.905.0455

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