October 08, 2021

PURA VIDA announces #8 location opening in BAY HARBOR!

Pura Vida Soon to Debut ◆  Bay Harbor  Location

Wellness-driven all-day café continues to expand its presence throughout South Florida, with the announcement of the brand's upcoming eighth outpost, opening October 22! 

Pura Vida is proud to announce the highly-anticipated opening of its eighth all-day café and locals beloved wellness hotspot, opening this October in the vibrant coastal town of Bay Harbor! Since the brand’s inception in Miami Beach in 2012, Jennifer and Omer Horev, the husband/wife duo behind the prominent health-focused restaurant staple, have been steadily expanding the Pura Vida name, upholding a total of ten current locations, two of which are also slated to unveil before the end of this year. Bay Harbor marks the Horev’s next upcoming opening venture, poised to become the neighborhood’s go-to breakfast spot, bakery, and all-in-one coffee shop destination, for locals and visitors alike.

“We’re really looking forward to bringing Pura Vida to the Bay Harbor neighborhood. It’s the perfect place to extend our footprint here in Miami, in that it also gives us the gracious opportunity to serve its neighboring communities of Surfside, Sunny Isles, North Miami, and Keystone Point as well,” said Omer Horev, Chief Executive Officer and Founder of Pura Vida. “With the additions of our Aventura location, our newly expanded Edgewater location, and now Bay Harbor, all in 2021 alone, we’re constantly amazed and humbled at how well-received our brand has been, and continues to be, in the different communities we branch into. The Bay Harbor Islands neighborhood, home to a lively, family-oriented beach community, is the most idyllic area to immerse ourselves within.“

With a mission to promote a healthy lifestyle and anchor health and wellness-driven communities, Pura Vida has evolved into a hub for like minded individuals in each South Florida community in which the brand folds itself into. Pura Vida boasts a quality-drive menu catered to help kick-start one’s day, offering an array of fresh juices and superfood smoothies, canned kombucha, artisanal coffees, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats. The new location’s menu will highlight a noteworthy selection of delicious freshly baked goods and mouthwatering breakfast sandwiches, made on in-house baked bagels and multigrain sourdough toast, perfect for a quick grab-and-go style breakfast or sit-down brunch with friends. Guests can also expect to see the brand’s signature menu favorites like the Mango Salmon, Spicy Tuna, and Vegan Lentil Bowls, as well as the Toasted Chicken Wrap and Jen’s Herb Salad. Recently introduced menu items include the SoBe Salmon Wrap, Fire Egg Bowl, and the Oatmeal Peanut Butter Energy Bites.

Quality food and first-rate service are uncompromising trademarks guests can look forward to at Pura Vida’s Bay Harbor outpost, situated on the vibrant palm-tree surrounded corner of Kane Concourse on Bay Harbor Islands. Located just walking-distance from Bal Harbor Shops and Surfside beach, the brand-new location inhabits 3,000 square feet of indoor and outdoor space. Familiar Pura Vida patrons will recognize their signature blue umbrellas, which will veil the new location’s outdoor patio area, offering a comfortable, breezy outdoor dining experience for up to 16 guests. The interior was designed to offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Natural tones and wooden finishes adorn the bright, airy space, which can fit up to 40 people, and will also feature the brand’s beloved custom scent, available for purchase in-store or online, in a candle or room spray version. Additional branded merchandise, home-made granola, and fresh-ground coffee products can also be purchased on-site or by visiting,

“We’re thrilled to tap into this exciting new market and have the opportunity to create something really unique and special for the Bay Harbor Islands area,” said Jennifer Horev, Chief Brand Officer of Pura Vida. “We want to offer a welcoming destination for locals in the neighborhood to have great, healthy and sustainable food for breakfast, brunch, and lunch.” 

Pura Vida Bay Harbor is located at 1001 Kane Concourse Bay Harbor Islands, FL 33154. Hours of operation will be Monday - Sunday, 8AM - 4PM. Ample street parking is easily accessible. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit


Pura Vida is South Florida’s go-to wellness eatery and all-day café, offering a balance of nutritious and delectable dishes, sourced using all local and organic ingredients whenever available. Founded in 2012, by husband-and-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases an all-day breakfast menu, including a range of raw, organic açai bowls, freshly squeezed juices, superfood smoothies, fresh salads, wraps, bowls and more.  What started as a passion project for Omer and Jennifer, has since evolved into a lifestyle brand that has established itself as a genuine neighborhood wellness hub for South Floridians looking for healthy, clean, feel-good eats.

Pura Vida has ten locations throughout South Florida, including South Beach, Miami Design District, Edgewater, West Avenue in Miami Beach, Aventura, West Palm Beach, and Coral Gables at the University of Miami. Opening soon: Bay Harbor, Brickell, and Las Olas. Delivery and pick-up are available through the PuraVida Miami app. For more information, visit: / Instagram: @PuraVidaMiami

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