June 15, 2015

Primrose Commemorates Grand Opening with Miami Chamber of Commerce

South Beach’s newest intimate dining gem, Primrose, celebrated its official opening on Thursday, June 11. In collaboration with the Miami Chamber of Commerce, the restaurant hosted a red ribbon ceremony to commemorate its grand opening celebration. Guests poured in to the highly anticipated restaurant located on Collins Avenue, within the distinctive Stiles Hotel.

Primrose treated guests to signature cocktails like the Citrus Elixir, delectable hors d’oeuvres including Thai-Barbeque Salmon and live aerial entertainment from 7 to 9 p.m. The successful grand opening brought out a slew of Miami foodies and socialites alike.

Primrose is characterized by a fusion of Far East Fare, traditional American gastronomies and French cooking techniques. Helmed by Regional Executive Chef Evan Percoco, the restaurant provides patrons with an intimate South Beach dining experience with a rich Art Deco history and blend of international flavors. The divine eatery entices guests with menu creations that combine local ingredients with global techniques. With a Paris meets Pacific Coast attitude, this lavish venue is a soon-to-be Miami hot spot. The restaurant hosts happy hour from 3 to 8 p.m. Tuesday through Sunday.

About Primrose

Primrose, a new restaurant located on 11th and Collins, features a fusion of French, Asian and American gastronomy with a carefully curated beer and wine menu and crafted cocktails. Guests can indulge in an intimate dining experience indoors, a moonlit poolside meal or al fresco seating on Collins Avenue. Helmed by Regional Executive Chef Evan Percoco, Primrose entices guests with menu creations that merge local ingredients with global techniques. The restaurant is located in The Stiles Hotel at 1120 Collins Avenue. For more information visit

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