(Photo Provided by: Kathleen Lam, Identity Media PR, Inc / [email protected])
MIAMI BEACH, FL (February 15, 2022) – The Miami Rum Congress makes its long-awaited return for its 3rd year, taking place from March 11-12, 2022, at Hilton Cabana Miami Beach, Florida, where they will feature a selection of premium rum brands from all around the world. Members of the beverage trade will have intimate, exclusive access to brand representatives, spirit tastings, seminars and educational breakout sessions.
Miami Rum Congress founders Ian Burrell and Federico Hernandez have over 25 years of combined expertise in the international rum industry. They have brought industry experts together for rum festivals and seminars in London, New York, Chicago, San Francisco and San Juan. Established in 2006 by Burrell, the U.K RumFest has been a pioneer in elevating rum's popularity, awareness, and quality in England. Created in 2007 by Hernandez, the US RumLab promotes rum as a lifestyle and educates consumers and spirit industry members. Now the organizations are collaborating to present the 3rd Miami Rum Congress.
“I’m extremely excited for this event as Miami is a key market that joins both Angle-Saxon and Latinos to enjoy premium rum in one place,” said one of the founders of Miami Rum Congress, Federico Hernandez. “The Miami Rum Congress is probably the most important rum event in the Americas, and I can’t wait to see what 2022 brings us.”
The boutique-style event will showcase a handful of brands that emphasize the education and premiumization of the rum category. With rums from all over the world like the Phillippines, South Africa, the Americas and the Caribbean Islands with French, English and Spanish influence, guests can get a little taste from all over the world.
Day One of the Miami Rum Congress will be straightforward industry symposiums tailored to rum producers, distillers, importers and other supply chain professionals. Bringing in expert guest speakers from around the world, attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. Here, guests will learn about topics such as Two Decades of Rum – A Timeline of Rum’s Rise, Building and Maintaining A Global Rum Brand, The Rum Brand Supply Chain and so much more. The growing lineup of world-renowned industry guest speakers to present at the Miami Rum Congress includes Ian Burrell, global rum ambassador and producer of the UK Rum Fest. For the full lineup, visit http://miamirumcongress.com.
Day Two of the Miami Rum Congress is tailored to rum aficionados that want to indulge in premium rum tasting and seminars. There will be a VIP Grand Tasting Experience consisting of a 5.5-hour program (2:00 pm – 7:30 pm) offering the attendees the opportunity to: 2 Hour early admission VIP Exclusive tasting cup Taste premium rums Attend other brand seminars (RSVP only as space is limited. The Trade Session where the Spirit Industry Session that will consists of a 1.5-hour program (2:00 pm – 3:30 pm) offering industry professionals the opportunity to: network with the brand’s representative, taste premium rums, attend brand seminars (RSVP only as space is limited. More details soon) and mingle with industry colleagues. Also, a General Admission Tasting Session where the General Admission Tasting Session consists of a 3-hour program (4:30 pm – 7:30 pm) offering the attendees the opportunity to 3oz souvenir cup taste premium rums Attend brand seminars with complimentary bar snacks. (RSVP only as space is limited)
The Miami Rum Congress will take place on March 11 & March 12, 2022, at the Hilton Cabana Miami Beach,6261 Collins Ave, Miami Beach, FL 33141. Ticket prices run from $45 – $180, to purchase visit https://www.eventbrite.com/e/miami-rum-congress-2022-tickets-149368642631
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Federico Hernandez founded The Rum Lab in 2006 in San Juan, Puerto Rico to teach the essence and history of rum, through a Rum Flight Experience. Today, the creative and production firm focuses on Rum Premiumization & Education. In addition, the RumLab produces Puerto Rico’s national Rum Fest - Taste of Rum Puerto Rico – as well as California Rum Festival, Chicago Rum Festival and New York Rum Festival.
The UK RumFest was founded by Global Rum Ambassador Ian Burrell in 2007, who was keen to promote rum as a drink. The UK RumFest has led to the influence of rum festivals and fairs all over the world, including the Berlin Rumfest, Paris Rhum fest and the first rum festival in Mauritius. Today, the festival is UK’s only trade and consumer drinks experience for the rum industry and the world’s largest rum festival. Founder Ian Burrell had worked in the trade as a bartender since 1990. In 1998, he began working with the Jamaican rum distiller, blender and bottler J. Wray and Nephew Ltd. Burrell subsequently worked for other drinks brands on an ad hoc basis and with organizations such as the West Indies Rum & Spirits Producers Association. Burrell was named International Brand Ambassador at the 2018 Tales of the Cocktail as an independent rum expert.
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