June 01, 2022

Health-Focused Brand Pura Vida to Unveil New Location in Miami's Notable Sunset Harbour Neighborhood

Health-Focused Brand Pura Vida to Unveil New Location in Miami's Notable Sunset Harbour Neighborhood

(Photo Credit: Pura Vida)

Health-Focused Brand Pura Vida to Unveil New Location in Miami's Notable Sunset Harbour Neighborhood

The highly acclaimed South Florida lifestyle brand gears up to welcome its 11th outpost this spring and continues to strengthen its presence as a community staple

(MIAMI BEACH, FL) - May 27, 2022 - Pura Vida continues to expand its presence across the region with the debut of its Sunset Harbour outpost. Characterized by its delicious health-driven menu and topical chic aesthetic, the esteemed all-day cafe now holds several highly coveted properties and continues its strategic expansion across the region. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022.

Located steps away from the water’s edge, the latest Pura Vida outpost is nestled in the heart of Sunset Harbour and in close proximity to main attractions such as the Miami Beach Golf Club, Magnolia Park, and Lincoln Road. The 5,000 square foot space offers indoor seating characterized by the brand’s minimalist design elements, natural tones and light wooden finishes as well as outdoor seating lined with Pura Vida’s signature blue umbrellas.

“We feel honored to be expanding the Pura Vida family and are excited to be a part of the Sunset Harbour community. Sunset Harbour attracts a vibrant audience from all walks of life and we’re really looking forward to connecting with the locals, visitors and neighboring businesses alike." - Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida

Patrons can expect the brand’s signature quality-driven menu which includes Pura Vida’s famed All-Day Breakfast offerings showcasing a range of avocado toasts, pasture-raised egg sandwiches, wraps, bowls, raw organic Açaí Bowls and crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah. Other health-focused highlights include a variety of cold-pressed juices, superfood smoothies, kombucha, artisanal coffees and an assortment of fresh-baked gluten-free and vegan sweet treats. New to Pura Vida’s beloved menu is a distinct blue smoothie, “Coco Azul” made with blue spirulina, moringa, hemp seeds, coconut water, banana, pineapple, mango, coconut flakes; and a sweet potato base option for bowls. To coincide with the Sunset Harbour opening, Pura Vida will introduce exciting new menu items like the ‘Miami Beet’ juice, a signature croissant sandwich with Pura Vida’s egg salad and four new wellness shots; Daily Green, Eternal Youth, Immunity, and Shot of Glow which will be made available across all Pura Vida outposts.

Pura Vida Sunset Harbour is located at 1940 Alton Rd, Miami Beach, FL 33139. Hours of operation are 8AM - 4PM, daily. Ample street and public garage parking is available on Andalusia Avenue. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit


Pura Vida is an all-day cafe established in South Florida offering a balance of nutritious and delectable dishes, sourced from high-quality, fresh local ingredients. Founded by husband-wife team, Omer and Jennifer Horev, the Miami-based concept provides an extensive menu that showcases a range of raw, organic acai bowls, freshly squeezed juices, superfood smoothies, fresh salads, wraps, bowls and more. Since its inception in 2012, Pura Vida has evolved into a lifestyle brand, providing a nourishing all-day menu and refreshing dining experience that has quickly become the “go-to” spot for people in the wellness community in the area. Drawing inspiration from Omer’s and Jennifer’s travels, as well as recipes from friends and family, Pura Vida was designed to feel like an extension of their own home with a menu that can be enjoyed at any time of the day. Serving enriching options for breakfast, lunch, dinner and everything in between, Pura Vida is a community of individuals who value health.

The wellness-minded concept strives to make an impact, not just by providing wholesome foods, but by creating a community of people who appreciate locally sourced ingredients, along with creating real careers for hundreds of people within South Florida. Moreover, Pura Vida is committed to making conscious decisions towards a more eco-friendly world. Further strengthening the wellness brand’s dedication to the environment, Pura Vida partners with different organizations in the community to participate in quarterly beach cleanups.

Now, Pura Vida currently has 11 locations in South Florida, including South Beach, West Ave, Edgewater, Miami Design District, Coral Gables, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell and Sunset Harbour. They look forward to opening their Miracle Mile location this summer.

Pura Vida: Fresh. Simple. Sustainable. Locally Sourced.

Another Day in Paradise, where Health is Happiness.

Try One of Our Food Tours!

Our Little Havana tour is perfect friends & family groups, corporate outings, and bachelorette parties.
View Tours
View Tour Calendar
Read our FAQs
Miami Culinary Tours, LLC is registered with the State of Florida as a Seller of Travel. Registration N° ST37786. Copyright © 2023 Miami Culinary Tours. All rights reserved.
Check Availability