February 29, 2012

Cookies By Shar Launches

DAVIE, FLA – February 2012 -- Cookies by Shar, a national gourmet bakery specializing in scrumptious, artfully designed and homemade sugar cookies, will exhibit at the Party Impossible special event – sponsored by the Epicure Gourmet Market & Café -- during this year’s South Beach Food Network’s Wine & Food Festival.

For the fourth year in a row, Cookies by Shar displayed her whimsical cookie collection and handed out samples. In addition, Cookies by Shar will create one-of-a-kind cookies – in the shape of custom made wine glasses among others -- for some of the nation's most prestigious wine makers.

“This is such an exciting opportunity for us,” comments Shar Melwani, owner and creative artist, Cookies by Shar. “It is such a prestigious and well-attended event and our cookies were tasted by thousands. It is a high-profile event that we are always very proud to be part of. Being part of Epicure’s Party Impossible event is an ideal medium of generating exposure for our cookie company.”

At the event, Melwani launched the company’s new line of unique sandwich cookies – two -1.25 inch sugar cookies filled with interesting homemade buttercream combinations: “The Sobe” features salted caramel buttercream between two sugar cookies, “The Very Vanilla” is made with vanilla buttercream between two gingerbread cookies, and “The Nutty Hazelnut” is filled with a rich hazelnut buttercream between two sugar cookies. “These are flavors your grandmother dreamed of and we have upped the ante with fresh flavor profiles and combinations that makes this new sandwich cookie line truly different,” says Melwani. The sandwich cookies are priced at $2.75 each and $8.99 for an assorted box of three. Additionally, Melwani featured the “Key Lime Sugar Cookie Pop” – a homemade sugar cookie made with a fresh key lime glaze and key lime flavored sugar and mounted on a popsicle stick. “It is a twist on an old classic! These cookies are made from scratch with all-natural ingredients and we anticipate attendees at this event being wowed.” Price is $1.99.

More information can be found online at Cookies by Shar has received rave reviews from national and local media on the cookie company’s all-natural ingredients, whimsical designs and beautifully designed decorations. The cookies are sold on-line and in retail locations throughout Florida including Epicure Gourmet Market.

About Cookies by Shar

Cookies by Shar is a national gourmet bakery specializing in scrumptious, artfully designed and simply delicious sugar cookies made with all-natural and gourmet ingredients. Founded in 2004 by Shar Melwani, a former financial advisor, Cookies by Shar is known for her intricate and whimsically decorated cookie creations. Every cookie is made from scratch and there are over 150 exclusive designs

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